We challenge you to find someone more deserving of the pioneer title than Vital Hemp’s founder, Ron Alcalay. His passion to bring hemp clothing back to the U.S. began long before the 2014 Farm Bill officially re-legalized growing of hemp for American farmers. On April 22nd, 2003, Earth Day, Ron started his journey to revitalize hemp clothing in Santa Monica, California It all started with a weekend stand, selling whatever hemp clothes he could find on the Venice Boardwalk. Almost 20 years later, Vital Hemp is at the forefront of the sustainable business community, striving to bring you the most comfortable, healthy, and truly eco-friendly clothing on the planet. Vital Hemp personifies the meaning of making it easy to feel good and do good with hemp.